Ross Hodgins, Dealer Principal at RV City, and his staff have prided their dealership on the experience they’ve been able to create for the customer and the long-lasting relationships they’ve developed along the way. Now, with the implementation of IDS Astra CRM, the 2012 RVDA of Alberta Dealer of the Year and his team have brought database integration and customer service to a entirely new level.
“With IDS Astra CRM, we actually understand follow-up now and are able to follow up with our customers," says Hodgins. "The email campaign system is nice. We are confident now, as a business, that we are corresponding regularly with our customers. Our salespeople are more confident with the follow-up now and use the templates. We just have a lot more confidence in our customer database because IDS CRM forced us to clean up our database. I have more confidence in the quality of our database and the ability to data mine exists.”
Continue reading to see how Ross and CRM Manager Jasmine Montpetit have developed successful procedures in regards to customer follow-up and have enhanced the quality of the sales process…