Bodily RV in Meridian, ID is enjoying the positive impact FIpoint has brought to the dealership. Business Manager Lucky De La Pena reports that both product penetrations and his bottom line have greatly improved while, at the same time, reducing the amount of time it takes to prepare for the customer.

Lucky says, “Before, I used to load and pre-print most of my documents. Now, I bring the customers in and start them off by watching the overview video. This affords me the opportunity to put them at ease while I finish loading the information.” He adds, “I use the overview video on all of our customers. It allows me to ‘break the ice’ and put them at ease. It also on many occasions has allowed me to hear objections before I start my menu presentation. This gives me the opportunity to indirectly respond during my presentation without any objections on the customer’s part.”

Lucky also likes the many sales tools that make up the FIpoint presentations. “I have also used the Money Tree to convert customers from cash to financing. All things considered, I would have to say that the tools provided in FIpoint are very useful and help to make sales happen.”

In an age when the motives of some dealerships are being called into question by everyone from the media to federal courts, Lucky believes that FIpoint adds credibility to the F&I process. “The level of professionalism that comes across with FIpoint cannot be compared to other F&I systems,” he adds.

IDS’ support staff also received rave reviews from Bodily RV. Lucky says, “I can’t give enough accolades to support and training at IDS. Every time I have a need they go all out to help me get it resolved.”

Owner Gary Bodily declares, “The investment has been worth it. Every dealer should buy FIpoint.” Gary adds that the dealer himself or the general manager should participate in the installation training. “Participation in the training will help you get buy-in from your managers and allow you to help them utilize the system better.”

As for other F&I managers or dealers considering investing in FIpoint, Lucky says, “It will help you make more money and improve your penetration. Most important, it will help you sell in a relaxed, non-confrontational mode. The professional manner of selling your products will help you communicate with customers better, and indirectly, make sales.”