Email Marketers: Important Information Regarding Canada’s New Anti-Spam Law (CASL)

With Canada’s Anti-Spam Law (CASL) going into effect on July 1, 2014, it’s important that you start planning now to be compliant.

If your dealership uses email marketing, the biggest change is that implied consent is no longer acceptable as long-term permission.  CASL allows implied consent for a two-year period and during that time, marketers will need to collect express consent.  If no consent is given during that time, you cannot continue to market to that address.  If you receive consent within the two-year period, you have another two years to market to them via email.

Chris Kolbenschlag, Director of Deliverability at Bronto, has a good article that highlights, in detail, what the new law means to those who rely on email marketing.

Click here to read Chris’s article and learn more about CASL

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