Planning for 2022: How to Use Market Share Data to Make Decisions at Your Dealership

Market share is one of the single most valuable metrics you can track at your dealership. Tracking your dealership’s market share helps you understand the actual growth of your business compared to your competition. But many dealers aren’t doing this because tracking market share at the dealership level still isn’t widely understood.

In this guide, Jason Krantz, CEO and Founder of Strategy Titan and Don Miller, Senior Data Consultant at Constellation Dealer Group, have teamed up to share their playbook for defining market share and using the data to move the needle at your dealership.

You will learn:

• How to define your local market
• What the dollar impact of market share loss is
• Key strategic questions market share can answer

Ready to track the right data at your dealership? Download the guide: