Canada’s Top Marine Dealership Reaps the Benefits of Full Integration with IDS Astra CRM

Buckeye MarineWake Forest, NC – July 9, 2013 – Buckeye Marine, recognized as the top Canadian dealership by Boating Industry’s Top 100 Dealers, is seeing significant improvements in its sales and customer service departments after adding Integrated Dealer Systems (IDS) CRM integration to its Astra dealer management software.  The Bobcaygeon, ON, dealership has been an IDS Astra software user since 2004 and has recently upgraded to IDS CRM after using a third-party CRM system.

IDS CRM provides the dealer with a fully-integrated customer management tool and full visibility throughout the dealership.  It includes email marketing, sales management dashboards, synchronization through Outlook, mobile integration and the ability to create automatic work flows.

“We chose IDS CRM because everything is in one place and there’s no double-entry,” said Carly Poole, Marketing Manager of Buckeye Marine.  “It’s seamless because you don’t have to go from paper, to this system, to that system to get the end result.  It’s far superior to have all of your contacts and leads in one place and know what is happening within the sales department as a whole. ”

Not only does IDS CRM eliminate double-entry and improve automation, it also allows for your dealership to have full visibility of your opportunities and can help pinpoint any potential disadvantages you have in closing deals.  Being able to easily access this information can help your dealership better coach your sales staff.

“If you want a good grasp on your sales prospects, you need to know exactly what’s in your queue and how much business is on the table,” adds Poole.  “You also need visibility of how much business you are losing, who you are losing it to, and why. It’s significantly easier to track this with IDS CRM than it is with other systems.”

Read full story on how Canada’s Top Marine Dealership Reaps the Benefits of Full Integration with IDS CRM.

For more information on IDS Astra dealer management software solutions and its fully-integrated CRM module, visit or call 800-769-7425.


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About Buckeye Marine:

Buckeye Marine is a family-owned and operated business located in Bobcaygeon, ON, situated in the heart of the Kawartha Lakes.  Serving customers since 1949, Buckeye has gained a widespread reputation in the marine industry for representing top quality brands and is ranked as the top Canadian Dealer in Boating Industry magazine listing of the Top 100 Dealers.  Buckeye also has several sales accolades including achievement awards for Chaparral Boats, MasterCraft Boats, Princecraft Boats, and Regal Boats.  In addition, Buckeye Marine has been recognized for its community involvement and environmental efforts.  For more information on Buckeye Marine visit


About Integrated Dealer Systems:

Integrated Dealer Systems (IDS), a product of Constellation Dealership Software, is recognized as a leading provider of dealer management software for the marine, RV and Trailer industries. With nearly 30 years of proven service and industry experience, IDS is a comprehensive solution designed to save dealers time, boost profits and automate all of their business operations.

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