In the latest edition of Boating Industry Magazine, IDS General Manager Sean Raynor highlights the recent technological advances made in Astra G2 and how it will impact current and future marine dealership owners and their employees in the years to come.
“You’ve got a changing of the guard at the ownership level where it’s being handed down from the first generation to the second generation, and with that you have a higher propensity to utilize tools and software and productivity things that are going to move the business,” said Raynor. “These younger people that we’re encountering in the marketplace are really driven to make a difference using technology in order to satisfy the needs of the customer.”
One area IDS has focused on is the development of its CRM tool complete with mobile capabilities with the focus placed on providing as much automation for the dealer as possible. In addition, Astra G2 has added advanced marketing and advertising capabilities that Raynor feels should be more of a focus for dealers.
“We have some tremendous marketing capabilities within our software that we’re actually surprised the dealers don’t take more advantage of,” said Raynor. “Collection of emails is sort of the premise for conducting some of this marketing and it’s not being collected to the degree that we would like to see.”
Raynor expects the advancements in technology to continue to trend adding that he envisions future dealerships that are “device agnostic” where employees spend less time sitting at desks and more time on the dock, on the lot, or with customers. IDS will continue to enhance its product with features that promote that trend.