Dealer-Driven DMS Built for RV & Marine dealers

Technology, insights and expertise for the dealers who move the industry.

From price books and open recalls to VIN decoding, digital payments, and more. Our integrations reduce manual data entry and streamline workflows, extending the power of IDS across every part of your business.

RV Dealers

The DMS built for the largest RV dealer network in North America inventory, sales, F&I, service, parts.

Marine Dealers

Marine dealers have used the platform since 1992. In 2025 we launched IDS Marine, a dedicated division built exclusively for marine dealerships.

Trailer Dealers

Purpose-built tools for utility, cargo and specialty trailer dealers.

What successful dealers have to say about us.

Four decades of partnership. Dealers stay with IDS because the platform grows with them and because the people behind it know the industry inside out.

A major reason we looked at IDS was due to the volume of transactions and the interaction between sales, service and parts. We didn't feel our current provider could handle the level we needed.

Matt Leffingwell
General Manager, RV Solutions

The integration and the fact that IDS really is an expert in the RV business made our decision. They understand our language and needs.

Tim Veurink
President, Veurink's RV Center

Service department is probably the most influential department in customer retention for us. So, having IDS has been our biggest advantage.

Bob Scholl
General Manager, Rocky Mountain RV

One integrated system

Every department in one place:

  • Manage every department from one place
  • Speed up service, parts and warranty processes
  • Automate labor-intensive activities
  • Control inventory across multiple locations
  • Set up better internal and external communications
  • Gain visibility into every department and location

Not just employees of a tech company. Industry connoisseurs.

We understand the unique challenges of RV, marine and trailer dealerships and how to navigate them toward greater success.

We are diverse and we are global, but we all work as one to help dealers like you expand your horizons.

40+ Years

Working with Dealers

15+ Years

the Average Employee Tenure

A true industry partner

Dealers need more than a system they need a partner. Which is why we:

  • Build strong ties with manufacturers, dealerships and associations.
  • Establish one-on-one client relationships beyond software support and implementation.
  • Hire and nourish a team of industry veterans.
  • Deliver insights on industry trends and future developments.
  • Plan years into the future to give dealers business stability.
  • Invest heavily in customer education.

Forty years of building the platform dealers actually run their business on.

Est.
1984
Originally · RVSOFT

When Steve Hawkins started IDS in 1984, originally known as RVSoft, his goal was simple: to work closely with RV dealerships to give them all the technology, insights and expertise they need to steer their business toward growth and success.

Four decades later, that mandate has expanded across RV, marine and trailer, and the platform has grown from a single desktop tool into an integrated DMS with embedded payments, AI-powered VIN decoding, industry-first automated service communication, and a dedicated marine division.

1984 - 2009

The Foundation

One platform for RV. Then marine. Then trailer. The name Integrated Dealer Systems was earned along the way.

  • 1984
    One platform for RV. Then marine. Then trailer. The name Integrated Dealer Systems was earned along the way.
  • 1992
    Marine dealers adopt the platform. We officially become Integrated Dealer Systems (IDS).
  • 1997
    Parts integrations to distributors NTP, Stag and Coast.
  • 2000
    The first trailer dealer joins IDS; the system is modified to match their requirements
  • 2002
    OEM integration for warranty processing.
  • 2008
    First hosted dealership software solution.
  • 2009
    Joined forces with Constellation Software, fueling the mission with global resources.
2011 - 2018

The Connected Dealership

Dealers move from desktop to platform CRM: mobile service, integrated document delivery, and industry-first repair benchmarking.

  • 2011
    Fully integrated CRM inside the DMS.
  • 2012
    Wolters Kluwer document integration for email delivery and customer F&I forms.
  • 2013
    Cross-platform mobile app to manage technician time and work orders.
  • 2018
    IDS and RVDA launch the first R.E.C.T. National Reporting, an industry-wide Repair Event Cycle Time benchmarking.
2020 - 2023

Service Intelligence

Closing the loop between the service bay and the front office with tools that shrink cycle time and surface what dealers can act on.

  • 2020
    Service360, a suite of tools to reduce Repair Event Cycle Time.
  • 2021
    ServiceCRM, the industry's first automated service-communication tool.
  • 2023
    Leadership Insights, a web-based dealership analytics platform.
2024 - 2026

The Astra Platform Era

One platform, three industries, AI at the core with embedded payments, native recall data and dealership-wide benchmarking.

  • 2024
    Parts Request Online lets service teams manage and track parts requests without paper.
  • 2025
    IDS Marine, a dedicated division built exclusively for marine dealers.
  • 2025
    Open Recalls with Forest River, syncing recall data directly into the DMS.
  • 2025
    The VINRV partnership brings AI-powered VIN decoding inside the DMS.
  • 2025
    Industry Insights Dashboards, benchmarking sales and service performance.
  • 2025
    IDS Pay brings payment processing directly into the DMS.
  • 2026
    Platform extends with AppOne integration and Referenced Refunds.

People who fuel dealer success

The industry connoisseurs behind the platform, with an average tenure of 15+ years at IDS.

Frank Tamburrini - General Manager

Frank Tamburrini

General Manager

As the General Manager, Frank Tamburrini oversees every aspect of IDS – from customer service to product development – utilizing a “data-first” business strategy to continually meet customer needs.

Before taking on this role, Frank was IDS’ Director of Customer Service, having introduced several impactful initiatives in just four years, including multichannel customer support and IDS’ Business Intelligence platform.

Prior to joining IDS, Frank spent 12 years leading service and support organizations that serviced small and large companies across North America and overseas. The ultimate goal was to consistently provide a world-class customer experience. After all, as Frank himself puts it, “Customer service is not a department – it’s a culture.”

Marc Hertert - General Manager - IDS Marine

Marc Hertert

General Manager - IDS Marine

Marc heads IDS' Marine division. During his 10+ years at IDS, he has handled account management, new business acquisition, and outside sales.

Having worked closely with dealers for the past decade, Marc understands and cares about their business processes and challenges. Customer success being his number one priority, he leverages his strengths in deep discovery and analytical problem solving to help businesses succeed.

Before joining IDS, Marc worked with independent retailers, helping implement best practices and improve sales processes.

Greg Fenton - Vice President of Technology

Greg Fenton

Vice President of Technology

Greg Fenton is an accomplished leader in product development, with a strong track record of transforming customer requests into high-quality, market-ready software solutions. Under his leadership, his team consistently delivers successful software solutions by fostering transparency with stakeholders, maintaining clear reporting on metrics, and effectively communicating priorities.

With deep expertise in the software industry—spanning enterprise, on-premise, SaaS, and cloud solutions, as well as front-end, back-end, and middleware across web, mobile, and desktop platforms—Greg excels at driving the adoption of best practices and implementing appropriate procedures. His leadership style empowers teams to take ownership of their work, stay accountable to stakeholders, and focus on their professional growth.

Allison Miller - VP, Innovation

Allison Miller

VP, Innovation

Allison Miller leads enterprise innovation to drive business results. She aligns learning strategy with product, sales, and growth initiatives, ensuring teams have the product knowledge, industry insight, and capabilities needed to execute effectively.

Known for connecting strategy to execution, Allison champions continuous learning, sales enablement, and cross‑functional collaboration—helping IDS innovate faster, strengthen customer outcomes, and create a sustainable competitive advantage.

Kimberly Schultz - Director of Professional Services

Kimberly Schultz

Director of Professional Services

Kimberly Schultz serves as the Director of Professional Services at IDS and is a trusted advisor to many of our dealership partners. With over 25 years of dedicated service, she has played a pivotal role in shaping the company’s success through her deep operational insight and unwavering commitment to client outcomes.

Kimberly thrives on the uniqueness of each dealership’s journey. She believes that successful software implementation requires more than technical deployment—it demands a thoughtful understanding of the dealership’s current state and a tailored approach that aligns the platform’s capabilities with their specific goals and workflows.

Before joining IDS, Kimberly held leadership roles at two automotive dealerships, quickly advancing to Office Manager in both organizations. Her early experience on the ground gave her a firsthand appreciation for dealership operations, which continues to inform her empathetic, results-driven approach today.

Rose LeCesne - Director of Enterprise Client Experience

Rose LeCesne

Director of Enterprise Client Experience

Rose LeCesne partners directly with executive stakeholders to drive modernization, operational alignment, and long-term growth. Known for her structured yet people-first leadership style, she builds scalable systems that elevate both customer experience and organizational performance. A servant leader at heart, Rose is recognized for her steady leadership, transparent communication, and ability to lead with both conviction and authenticity. Before joining IDS, she worked for several years as an IT Operations Manager in the Marine Industry of a multi-location dealer.

Mark Jakobsen - Director of Client Services

Mark Jakobsen

Director of Client Services

Mark Jakobsen is the Director of Client Services and oversees the technical support team for the IDS products. Mark joined IDS in 1996 as a Help Desk Support Analyst and has held roles as a Support Programmer, Support Team Lead and since 2009 has been the Director of Client Services.

Prior to joining IDS, Mark worked in the MIS department of another software company as the primary technical analyst for their internal accounting and distribution systems.

Matt Richards - Director of Dealer Relations

Matt Richards

Director of Dealer Relations

Matt has worked in the retail side of the RV industry for 20+ years and has done almost every job in a dealership setting. He’s owned his own dealership. He sold that dealership. He remained a partner and worked as GM of the original location, Fixed Ops Director of multiple locations as they grew, and eventually Chief of Operations for the organization of 9 locations. During that time, he leveraged IDS to run the organization—now he’s trying to help other dealers do the same.

Raginee Mamgain - Director of Marketing

Raginee Mamgain

Director of Marketing

Raginee is a results-driven Marketing Director whose goal is to ensure that the products and services IDS offers have the best chance to thrive in their target market. With a focus on customer engagement, demand generation, product marketing, and branding, Raginee aims to bring the IDS story to life by working with both internal and external stakeholders.
Before IDS, Raginee worked at a SAAS company for the legal industry, as well as a fortune 500 engineering company.

Bill Xinaris  - Director of Operations

Bill Xinaris

Director of Operations

Bill Xinaris, in the role of Director of Operations, provides essential interdepartmental support to enhance customer experiences and foster enduring client relationships through the effective implementation and utilization of IDS product offerings.

With over 25 years of senior leadership expertise, including a decade immersed in dealership operations spanning variable and fixed domains, Bill brings over 15 years of invaluable corporate experience in SaaS environments. His tenure in corporate roles has been marked by successful leadership of teams engaged in sales, services, and product rollouts, positioning him as a seasoned professional adept at driving operational excellence and client satisfaction.

Leland Prickett - Strategic Account Director

Leland Prickett

Strategic Account Director

Leland has spent his entire career at technology companies, ranging from SaaS, Digital Media, and Ad Tech, with a majority of that time focusing on where sales and products intersect. Developing new products to solve market problems, negotiating partnership integrations, and driving solutions that unlock demand, he enjoys working directly with clients to build meaningful relationships and deliver high-impact digital products. He's thrilled to join IDS and start a new chapter working in the Marine DMS space.

What people ask about IDS.

Who is IDS Astra?

IDS (Integrated Dealer Systems) is a dealer management software company serving RV and marine dealerships across North America. Our Astra platform puts inventory, sales, F&I, service, parts, payments and analytics on a single system, and more than 1,200 dealers rely on it every day. IDS helps to connect, simplify and grow the dealerships we serve.

What is the best DMS for RV, marine and trailer dealerships?

The best DMS for RV and marine dealerships is one built around how these dealerships actually work. IDS Astra is designed for these industries and runs inventory, sales, F&I, service, parts, payments and analytics on one system. More than 1,200 dealers trust IDS to connect, simplify and grow their business.

How much does a dealer management system cost?

DMS pricing depends on the size of the dealership, the number of users, the modules needed and the number of locations. IDS provides a quote tailored to your dealership, so you only pay for what you need. Request a demo and the IDS team will give you a clear picture.

Can a DMS integrate with the other tools my dealership uses?

Yes. A strong DMS connects with the manufacturer, finance, payment and marketing tools a dealership already relies on. IDS Astra keeps every department on one system and supports integrations that cut down on double entry. Ask an IDS representative about the specific tools you use today.

Let’s Connect

Ready to see IDS in your dealership?

Talk to someone who knows RV, marine or trailer and can show you the platform that runs the industry.