When’s the last time you evaluated the amount of time it takes to service a unit at your dealership? If you’re not tracking how long it takes, you may be missing out on opportunities to increase your dealership’s revenue, productivity, and – most importantly – customer satisfaction. After all, the last thing a customer wants […]

Many boat dealers still use a pen and paper, and maybe a couple of different software programs to manage their rental operations. While those tools still get the job done, there are ways you can make things a lot easier for your team—and your customers. Marine rental software has come a long way. Now, many […]

An effective customer experience for Millennials and Gen Z begins the moment they visit a website and continues even after they’ve made a purchase. These generations like to be kept in the loop, so traditional advertising methods, such as ads on a billboard, won’t be as effective as actually starting a conversation with them. While […]

The RV market is changing – Millennials and Gen Z are entering the market in droves both as customers and dealership personnel. They make up the next generation of RV customers. According to a 2020 RVIA study, 22% of RV owners were between the ages of 18 and 34. Another study led by Go RVing […]

The representation of women in the Marine industry has increased significantly over the last decade on all fronts. There are more women today working in marine dealerships, more women involved in maritime trading and logistics associations, and more female customers as well. In fact, since the pandemic, women are driving the majority of the purchase […]

Your dealership’s inventory has a domino effect on all your other departments. Imagine a customer walking into your dealership for a part they requested. However, the part isn’t there when they arrive because the inventory wasn’t updated. You may have inadvertently given the customer the wrong information and hurt your dealership’s credibility in the process. […]

Hiring the right Service Writer (or Service Advisor) can be tricky, given how sensitive their job is. After all, they are in contact with your customers more than anyone else, and it’s their responsibility to ensure that your customers’ equipment servicing needs are properly looked after. It’s an important job, and if mishandled, it can […]

Data is a very broad term that encompasses every part of your dealership. Merriam-Webster defines data as: “Facts or information used usually to calculate, analyze, or plan something.” Meanwhile, “data mining” is defined as, “the practice of searching through large amounts of computerized data to find useful patterns or trends.” If you’re using a dealership […]

The RV industry has typically been a male-dominated one. But the times are changing and we’re seeing more women step into management roles at dealerships, manufacturers, dealer associations, and more. We teamed up with the RV Women’s Alliance to ask RV industry women for their insights on the state of the RV industry today and […]

Like any other part of business growth, creating a consistently good customer experience at your dealership requires that you have a strategy. But before diving into the steps for defining a customer experience strategy, we need to debunk a couple of common customer experience myths. Click to jump to section: Busting Customer Experience Myths 1. […]