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Mindset Matters in F&I: You’re Leaving Millions on the Table
Most dealers believe their customers are “different.”
They’re not.
What is different is how you approach, structure, and execute F&I.
In today’s RV market, where front-end margins are tightening and deals are under more pressure than ever, you can’t afford to keep thinking about F&I as “found income.” It’s the highest-margin profit center in your dealership, and the dealers who treat it that way are doubling their net profitability.
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Join us for a candid conversation between two seasoned RV industry professionals, where they’ll discuss the critical mindset shift dealers must make to unlock F&I performance:
- Why F&I is a process that starts at the desk, not at the end of the deal, and how it increases profit without cutting front-end margin.
- How mindset, accountability, and a sales-driven F&I culture are the difference between average performance and millions in missed profit.
- Strategies for deal structuring, lender steering, and customer education to drive higher approvals and uncover millions of dollars in missed profit.
Presented By:
Rachelle Borngraeber
Consultant, Elevate Dealer Services
Matt Richards
Sales Manager, IDS & Former RV Dealership Owner