Michael Jordan famously said, “Talent wins games, but teamwork and intelligence win championships.” When dealers are looking to boost sales numbers, the parts department can be easy to overlook. After all, a technician who is a genius in repairs, may be less so on the sales floor. But that is not a reason to give […]

A great story has a beginning, a middle and an end. The story that you and your customers share together is the same way. Today’s technology community has recognized this phenomenon, so a CRM is your most valuable asset at each phase. Communication depends on the lifecycle and where your customer is at the time. […]

Every person on your Marine or RV dealership team is important. But to customers, the Service Writer acts as your dealer’s ambassador, making them your service MVP. How confident they are in the face of customer questions strongly affects your brand as a whole. It sounds like a lot of pressure to put on one […]

Do you want to get even more people to enjoy the RV or Marine lifestyle? Are you looking to open (or have already opened) more than one location? Opening a new location is an exciting endeavor, but it comes with unique challenges. A big part of it is managing your brand effectively. According to a […]

The average employee spends 1.5 hours/day looking for things according to recent statistics. Time is money for RV and Marine dealers, so many are looking to organize their parts inventory. With so many different parts to manage, and a busy schedule, taking the area from chaos to order can seem like an overwhelming prospect. But […]

RV and Marine dealers are in the business of creating a lifestyle of positivity and freedom for their customers. But, what about the lifestyle of employees within the dealership? After all, front-line employees are the ones dealing with customers day-to-day, so setting them up for success matters. Here are some tips on creating employee goals […]

Entrepreneurs in Silicon Valley and beyond still dream about the “killer app” but, what does it take to have a “killer business” in the dealer world? It is all about people. Justin Howard from Russel Marine in Central Alabama says, “It starts off from the top. You’ve got to have great management, and then the […]

The military saying “if you fail to plan, you plan to fail” is very true in the context of dealership inventory management. According to dealership consultant Jeff Sheets, many dealers are reluctant to plan ahead when it comes to their inventory, which means that it’s never quite as organized as it should be. As discussed […]

We are pleased to announce that Sean Raynor, the General Manager of Integrated Dealer Services (IDS), received the RVDA Chairman’s Service Award for his role in developing the Repair Event Cycle Time (RECT) reports. Tim Wegge, the owner of Burlington RV Superstore and now former RVDA chairman, presented the awards to Raynor and three other […]

After surveying multiple dealers across North America on what they consider to be their biggest challenges, dealership expert Michael Rees has seen the word “communication” come up quite often. In particular, many dealers seem to struggle with establishing communication among their employees and across multiple departments. The lack of proper communication can have an enormous […]