Featured Service Writer

Every person on your Marine or RV dealership team is important. But to customers, the Service Writer acts as your dealer’s ambassador, making them your service MVP. How confident they are in the face of customer questions strongly affects your brand as a whole. It sounds like a lot of pressure to put on one […]

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Brand Consistency Featured

Do you want to get even more people to enjoy the RV or Marine lifestyle? Are you looking to open (or have already opened) more than one location? Opening a new location is an exciting endeavor, but it comes with unique challenges. A big part of it is managing your brand effectively. According to a […]

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7 Ways to Organize Your Parts Inventory the Right Way

The average employee spends 1.5 hours/day looking for things according to recent statistics. Time is money for RV and Marine dealers, so many are looking to organize their parts inventory. With so many different parts to manage, and a busy schedule, taking the area from chaos to order can seem like an overwhelming prospect. But […]

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IDS Employee Goals and Expectations Featured

RV and Marine dealers are in the business of creating a lifestyle of positivity and freedom for their customers. But, what about the lifestyle of employees within the dealership? After all, front-line employees are the ones dealing with customers day-to-day, so setting them up for success matters. Here are some tips on creating employee goals […]

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How to write a job description and hire the right people

Entrepreneurs in Silicon Valley and beyond still dream about the “killer app” but, what does it take to have a “killer business” in the dealer world? It is all about people. Justin Howard from Russel Marine in Central Alabama says, “It starts off from the top. You’ve got to have great management, and then the […]

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Journal 4 Ways to Plan Inventory Several Months in Advance

The military saying “if you fail to plan, you plan to fail” is very true in the context of dealership inventory management. According to dealership consultant Jeff Sheets, many dealers are reluctant to plan ahead when it comes to their inventory, which means that it’s never quite as organized as it should be. As discussed […]

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How to Address Employee Communication Issues in Your Dealership

After surveying multiple dealers across North America on what they consider to be their biggest challenges, dealership expert Michael Rees has seen the word “communication” come up quite often. In particular, many dealers seem to struggle with establishing communication among their employees and across multiple departments. The lack of proper communication can have an enormous […]

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How to Maximize Your Parts Sales During the Busy Season banner

Most RV and marine dealers have about 100 out of 365 days to make most of their profits for the year. That’s what many of us refer to as the “busy season.” So, if for some reason you don’t sell enough units or parts during that time period, you can lose quite a bit of […]

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Ideal Team Player

Finding the right people to work at your dealership is often a tough and time-consuming undertaking. What’s even harder is understanding which employees you should keep and which ones you should let go. It’s easy to see your employees in black and white – hard-working people do their jobs well, while the lazy and incompetent […]

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