Dealer Resources

Before you can begin to control your inventory, you must know exactly what is on your shelves.  As dreadful and time consuming as it sounds, it’s not as hard as you think – if you first implement a process that will enable you to easily perform the task. Many dealers think purchasing dealer management software […]

Service advisors should be more than just managers of the technician’s time and communications between the dealership and the customer.  They should be your Service sales people.  For many dealerships, this requires a change in how they manage customers.  I find most Service Advisors take appointments by what tech time is available and schedule accordingly.  […]

Did you know that if you happen to misplace $100 worth of parts because you don’t have organized bins, it could take as much as $1,000-$1,200 worth of sales to make up the loss, since the dollars you make come in net profit? It’s time to take control once and for all and this 14-page […]

Established in 1992 by owner Ken Whiting, Outdoor Travel has grown to become a premier RV dealer in Canada’s Golden Horseshoe region.  Through good employees and good customer service, the Hamilton, ON, dealership has made great strides in both its service and customer relationship management to create the best possible experience for anyone who comes through the door. […]

A Service Writer’s Plan for Increased Success Presenter: Chuck Marzahn, RV Consultant Watch the webinar recording below and you will learn: – Key elements required to be a successful Service Writer. – 3 answers to every customer’s questions that easily gain your customer’s trust. – 4 vital pieces of customer service information to use so […]

In order to stay in business for 60 years, you need to establish core values in your dealership and know how to take care of your customers.  Through Excellence, Customer Delight, Integrity, Teamwork and having Fun, Tim Veurink and his staff have worked to make Veurinks’ RV Center a Top 50 dealer.  Located in Grand […]

To run the nation’s largest family-owned RV dealership, you need a dedicated Business Development Center equipped with a proven dealer management system.  The expansion of business combined with a rapidly-growing internet presence has created the need for a quicker turnaround time and follow-up process when it comes to handling customer requests.  In order for its […]

Do your key personnel in your dealership know what the score is, or even what it takes to win?  What I mean is, does your service salesperson or parts salesperson know what level of sales they need to make each month, week, or day?  Do they have a goal for average ticket sale, average labor […]

Through the years of managing a dealership, I compiled a list of items to perform each week that I thought you might find useful. The list would then be strategically placed on my calendar. This list is in no way complete and your own specific requirements may alter it. Week 1: Review Sales Monthly goals […]