Sales and Marketing

Many boat dealers still use a pen and paper, and maybe a couple of different software programs to manage their rental operations. While those tools still get the job done, there are ways you can make things a lot easier for your team—and your customers. Marine rental software has come a long way. Now, many […]

An effective customer experience for Millennials and Gen Z begins the moment they visit a website and continues even after they’ve made a purchase. These generations like to be kept in the loop, so traditional advertising methods, such as ads on a billboard, won’t be as effective as actually starting a conversation with them. While […]

The RV market is changing – Millennials and Gen Z are entering the market in droves both as customers and dealership personnel. They make up the next generation of RV customers. According to a 2020 RVIA study, 22% of RV owners were between the ages of 18 and 34. Another study led by Go RVing […]

Like any other part of business growth, creating a consistently good customer experience at your dealership requires that you have a strategy. But before diving into the steps for defining a customer experience strategy, we need to debunk a couple of common customer experience myths. Click to jump to section: Busting Customer Experience Myths 1. […]

Did you know that only 4% of customers are bringing their complaints to the dealer (Source: “Understanding Customers” by Ruby Newell-Legner)? Dealers need to be proactive in finding out whether your customer had a great experience. They also need to be proactive in making sure that every customer interaction with an employee has a quality […]

Customer service is more important than ever. With technician shortages, supply chain disruptions, and other challenges burdening the industry, customer service, teams are feeling the pressure to do more with less. What can RV dealers do to maintain (and even improve) service at their dealership to meet customer expectations? We rounded up insights from speakers […]

The COVID-19 pandemic caused some major shifts in the dealership market. One of the biggest shifts was the need for contactless payments and signatures. But contactless convenience isn’t going anywhere. In fact, contactless convenience seems to be a trend that many dealers plan on carrying on into the future. According to a consumer poll conducted […]

It’s no secret that the COVID-19 pandemic has drastically changed the way businesses interact with customers, which means that digital storefronts (no matter how basic) are absolutely vital in today’s market. For example, according to a survey by McKinsey & Company, 73% of consumers are not comfortable with going back to “regular” out-of-home activities since […]

Michael Jordan famously said, “Talent wins games, but teamwork and intelligence win championships.” When dealers are looking to boost sales numbers, the parts department can be easy to overlook. After all, a technician who is a genius in repairs, may be less so on the sales floor. But that is not a reason to give […]

A great story has a beginning, a middle and an end. The story that you and your customers share together is the same way. Today’s technology community has recognized this phenomenon, so a CRM is your most valuable asset at each phase. Communication depends on the lifecycle and where your customer is at the time. […]

Watch this free webinar on-demand where Jeremy Ketelsen and Brian Wilkins will share with you best practices for leveraging a CRM solution and how it can help grow your dealership.