Sales and Marketing

Navigating your dealership’s marketing strategy can feel a lot like navigating an area as wide and diverse as the open road or ocean. RVs, for instance, can be everything from a weekend camper’s cozy retreat to a luxury home on wheels for the committed road tripper. Marine products range from small dinghies perfect for peaceful […]

If you’re a dealership owner or manager looking to improve the skills and engagement of your employees, you may want to consider dealership peer-to-peer training. After all, the biggest asset a dealership has is its employees, and a strong, well-trained team is likely to be more engaged and invested in the success of the dealership. With […]

At IDS, women play an integral role in helping RV, trailer, and marine dealerships run their dealership management software efficiently and provide a seamless customer experience for them. From customer success coordinators to sales engineers and professional services directors, the women at IDS bring unique perspectives and skill sets to their roles. And they all […]

If you’re thinking about changing dealership management systems (DMS), you’re not alone. Many dealers realize that their manual processes or non-industry-specific software create inefficiencies and hold back growth. But switching your DMS can seem like an overwhelming task… so, when is the right time? Odds are, if you’re thinking about this issue, that’s a sign […]

An effective customer experience for Millennials and Gen Z begins the moment they visit a website and continues even after they’ve made a purchase. These generations like to be kept in the loop, so traditional advertising methods, such as ads on a billboard, won’t be as effective as actually starting a conversation with them. While […]

The RV market is changing – Millennials and Gen Z are entering the market in droves both as customers and dealership personnel. They make up the next generation of RV customers. According to a 2020 RVIA study, 22% of RV owners were between the ages of 18 and 34. Another study led by Go RVing […]

Like any other part of business growth, creating a consistently good customer experience at your dealership requires that you have a strategy. But before diving into the steps for defining a customer experience strategy, we need to debunk a couple of common customer experience myths. Click to jump to section: Busting Customer Experience Myths 1. […]

Did you know that only 4% of customers are bringing their complaints to the dealer (Source: “Understanding Customers” by Ruby Newell-Legner)? Dealers need to be proactive in finding out whether your customer had a great experience. They also need to be proactive in making sure that every customer interaction with an employee has a quality […]

Customer service is more important than ever. With technician shortages, supply chain disruptions, and other challenges burdening the industry, customer service, teams are feeling the pressure to do more with less. What can RV dealers do to maintain (and even improve) service at their dealership to meet customer expectations? We rounded up insights from speakers […]

The COVID-19 pandemic caused some major shifts in the dealership market. One of the biggest shifts was the need for contactless payments and signatures. But contactless convenience isn’t going anywhere. In fact, contactless convenience seems to be a trend that many dealers plan on carrying on into the future. According to a consumer poll conducted […]

It’s no secret that the COVID-19 pandemic has drastically changed the way businesses interact with customers, which means that a digital storefront (no matter how basic) is absolutely vital in today’s market. For example, according to a survey by McKinsey & Company, 73% of consumers are uncomfortable with going back to “regular” out-of-home activities since […]

Michael Jordan famously said, “Talent wins games, but teamwork and intelligence win championships.” When dealers are looking to boost sales numbers, the parts department can be easy to overlook. After all, a technician who is a genius in repairs, may be less so on the sales floor. But that is not a reason to give […]

A great story has a beginning, a middle and an end. The story that you and your customers share together is the same way. Today’s technology community has recognized this phenomenon, so a CRM is your most valuable asset at each phase. Communication depends on the lifecycle and where your customer is at the time. […]

Watch this free webinar on-demand where Jeremy Ketelsen and Brian Wilkins will share with you best practices for leveraging a CRM solution and how it can help grow your dealership.