Sales and Marketing

Navigating your dealership’s marketing strategy can feel a lot like navigating an area as wide and diverse as the open road or ocean.   RVs, for instance, can be everything from a weekend camper’s cozy retreat to a luxury home on wheels for the committed road tripper. Marine products range from small dinghies perfect for […]

If you’re a dealership owner or manager looking to improve the skills and engagement of your employees, you may want to consider dealership peer-to-peer training. After all, the biggest asset a dealership has is its employees, and a strong, well-trained team is likely to be more engaged and invested in the success of the dealership.   […]

At IDS, women play an integral role in helping RV, trailer, and marine dealerships run their dealership management software efficiently and provide a seamless customer experience for them.   From customer success coordinators to sales engineers and professional services directors, the women at IDS bring unique perspectives and skill sets to their roles. And they […]

If you’re thinking about changing dealership management systems (DMS), you’re not alone. Many dealers realize that their manual processes or non-industry-specific software create inefficiencies and hold back growth. But switching your DMS can seem like an overwhelming task… so, when is the right time?   Odds are, if you’re thinking about this issue, that’s a […]

An effective customer experience for Millennials and Gen Z begins the moment they visit a website and continues even after they’ve made a purchase. These generations like to be kept in the loop, so traditional advertising methods, such as ads on a billboard, won’t be as effective as actually starting a conversation with them. While […]

  The RV market is changing – Millennials and Gen Z are entering the market in droves both as customers and dealership personnel. They make up the next generation of RV customers. According to a 2020 RVIA study, 22% of RV owners were between the ages of 18 and 34. Another study led by Go […]

Like any other part of business growth, creating a consistently good customer experience at your dealership requires that you have a strategy.   But before diving into the steps for defining a customer experience strategy, we need to debunk a couple of common customer experience myths.   Click to jump to section: Busting Customer Experience […]

Customer service is more important than ever.   With technician shortages, supply chain disruptions, and other challenges burdening the industry, customer service, teams are feeling the pressure to do more with less. What can RV dealers do to maintain (and even improve) service at their dealership to meet customer expectations?   We rounded up insights […]

The COVID-19 pandemic caused some major shifts in the dealership market. One of the biggest shifts was the need for contactless payments and signatures. But contactless convenience isn’t going anywhere. In fact, contactless convenience seems to be a trend that many dealers plan on carrying on into the future. According to a consumer poll conducted […]