rv

With the summer coming to a close, RV and marine dealers tend to notice sales slowing down. But during the off-season, you don’t have to sit back and wait for things to get busy again. Instead, you can take steps to both grow off-season sales and position your dealership for a stronger busy season next […]

When’s the last time you evaluated the amount of time it takes to service a unit at your dealership? If you’re not tracking how long it takes, you may be missing out on opportunities to increase your dealership’s revenue, productivity, and – most importantly – customer satisfaction. After all, the last thing a customer wants […]

An effective customer experience for Millennials and Gen Z begins the moment they visit a website and continues even after they’ve made a purchase. These generations like to be kept in the loop, so traditional advertising methods, such as ads on a billboard, won’t be as effective as actually starting a conversation with them. While […]

The RV market is changing – Millennials and Gen Z are entering the market in droves both as customers and dealership personnel. They make up the next generation of RV customers. According to a 2020 RVIA study, 22% of RV owners were between the ages of 18 and 34. Another study led by Go RVing […]

Hiring the right Service Writer (or Service Advisor) can be tricky, given how sensitive their job is. After all, they are in contact with your customers more than anyone else, and it’s their responsibility to ensure that your customers’ equipment servicing needs are properly looked after. It’s an important job, and if mishandled, it can […]

Data is a very broad term that encompasses every part of your dealership. Merriam-Webster defines data as: “Facts or information used usually to calculate, analyze, or plan something.” Meanwhile, “data mining” is defined as, “the practice of searching through large amounts of computerized data to find useful patterns or trends.” If you’re using a dealership […]

The RV industry has typically been a male-dominated one. But the times are changing and we’re seeing more women step into management roles at dealerships, manufacturers, dealer associations, and more. We teamed up with the RV Women’s Alliance to ask RV industry women for their insights on the state of the RV industry today and […]

The RV industry (and the world) is still experiencing the effects of the COVID-19 pandemic. But despite the challenges, many dealership businesses were able to not only stay afloat but thrive in 2020 and have continued to thrive in 2021. In fact, the RV industry is expected to grow by 7% between 2019-2025. With everything we’ve learned […]

Did you know that only 4% of customers are bringing their complaints to the dealer (Source: “Understanding Customers” by Ruby Newell-Legner)? Dealers need to be proactive in finding out whether your customer had a great experience. They also need to be proactive in making sure that every customer interaction with an employee has a quality […]

Customer service is more important than ever. With technician shortages, supply chain disruptions, and other challenges burdening the industry, customer service, teams are feeling the pressure to do more with less. What can RV dealers do to maintain (and even improve) service at their dealership to meet customer expectations? We rounded up insights from speakers […]

Watch this free webinar on-demand where Jeremy Ketelsen and Brian Wilkins will share with you best practices for leveraging a CRM solution and how it can help grow your dealership.