Dealership Management

off season sales

With the summer coming to a close, RV and marine dealers tend to notice sales slowing down. But during the off-season, you don’t have to sit back and wait for things to get busy again. Instead, you can take steps to both grow off-season sales and position your dealership for a stronger busy season next […]

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dealership cybersecurity

Your dealership sells fun and adventure. Whether you’re serving someone looking to buy a boat for fishing trips or an RV for road trips, you’re helping customers lift stress and enjoy life. But as a dealership leader, you can’t always take that easygoing front-end sales approach to your back-end operations. The reality is that dealership […]

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When’s the last time you evaluated the amount of time it takes to service a unit at your dealership? If you’re not tracking how long it takes, you may be missing out on opportunities to increase your dealership’s revenue, productivity, and – most importantly – customer satisfaction. After all, the last thing a customer wants […]

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Many boat dealers still use a pen and paper, and maybe a couple of different software programs to manage their rental operations. While those tools still get the job done, there are ways you can make things a lot easier for your team—and your customers. Marine rental software has come a long way. Now, many […]

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Women in Marine Blog Preview

The representation of women in the Marine industry has increased significantly over the last decade on all fronts. There are more women today working in marine dealerships, more women involved in maritime trading and logistics associations, and more female customers as well. In fact, since the pandemic, women are driving the majority of the purchase […]

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Important Service Writer Skills

Hiring the right Service Writer (or Service Advisor) can be tricky, given how sensitive their job is. After all, they are in contact with your customers more than anyone else, and it’s their responsibility to ensure that your customers’ equipment servicing needs are properly looked after. It’s an important job, and if mishandled, it can […]

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Data is a very broad term that encompasses every part of your dealership. Merriam-Webster defines data as: “Facts or information used usually to calculate, analyze, or plan something.” Meanwhile, “data mining” is defined as, “the practice of searching through large amounts of computerized data to find useful patterns or trends.” If you’re using a dealership […]

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The RV industry has typically been a male-dominated one. But the times are changing and we’re seeing more women step into management roles at dealerships, manufacturers, dealer associations, and more. We teamed up with the RV Women’s Alliance to ask RV industry women for their insights on the state of the RV industry today and […]

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Like any other part of business growth, creating a consistently good customer experience at your dealership requires that you have a strategy. But before diving into the steps for defining a customer experience strategy, we need to debunk a couple of common customer experience myths. Click to jump to section: Busting Customer Experience Myths 1. […]

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The RV industry (and the world) is still experiencing the effects of the COVID-19 pandemic. But despite the challenges, many dealership businesses were able to not only stay afloat but thrive in 2020 and have continued to thrive in 2021. In fact, the RV industry is expected to grow by 7% between 2019-2025. With everything we’ve learned […]

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Brand Consistency Featured

Do you want to get even more people to enjoy the RV or Marine lifestyle? Are you looking to open (or have already opened) more than one location? Opening a new location is an exciting endeavor, but it comes with unique challenges. A big part of it is managing your brand effectively. According to a […]

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