Navigating your dealership’s marketing strategy can feel a lot like navigating an area as wide and diverse as the open road or ocean. RVs, for instance, can be everything from a weekend camper’s cozy retreat to a luxury home on wheels for the committed road tripper. Marine products range from small dinghies perfect for […]
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As customers approach the final stages of their RV purchase, they are directed toward the F&I office to finalize financing and insurance paperwork. In a changing marketplace where unit sales are on the decline, it’s increasingly important to optimize per-unit gross profits. In this blog post, using the expertise of Josie Prosdocimo, Director […]
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