Brunswick and Constellation Launch Top Dealer Management Software for Less

Brunswick Dealer AdvantageLAKE FOREST, Ill., August 12, 2011 –
 Brunswick’s (NYSE: BC) dealer services team, through Brunswick Dealer Advantage, is now offering state-of-the-art dealer management software support for the entire marine dealer network – both those selling Brunswick brand boats and Mercury marine engines – with exclusive preferred pricing on leading IDS and IDEAL products and services from Constellation Dealership Software, a division of Constellation Software Inc. (TSX: CSU), an over $600 million vertical market software company headquartered in Toronto, Canada.

Brunswick Dealer Advantage now offers a broad menu of 28 leading business services to its marine dealership community, all designed to help dealers attract more customers, retain employees, improve operations and lower costs. Constellation Dealership Software’s fully integrated dealer management software lets dealerships gain greater control of their business by leveraging access to real-time transaction data throughout the business. With better information, dealers can manage their business for maximum performance.

“The mission of Brunswick Dealer Advantage is to provide services and benefits that help our dealers grow.” said Brunswick Chairman and Chief Executive Officer Dustan E. McCoy. “We are pleased to be able to offer preferred pricing on leading management software products and services that can help all our dealers run a tighter ship. Information is power and advanced dealer management software offers our dealers an important competitive edge.”

Constellation Dealership Software has been at the forefront of dealer management software solutions for over 15 years, serving the Marine, Automotive, Powersports and RV industries. Constellation Dealership Software’s suite of marine dealership management software offers comprehensive solutions for the individual needs of dealerships of any size. Some of the most successful Brunswick marine dealers in the country already rely on Constellation software to get the job done.

“We are honored to provide our services as participants in Brunswick’s exclusive Dealer Advantage program, said Constellation General Manager Daniel Zinman. We believe our consistent track record of innovation, growth and unique ability to serve the needs of all marine dealers, regardless of size and budget, offers strong support for Brunswick’s broad and varied dealer body. We see this as the beginning of a long and productive relationship.”

Constellation Dealership Software provides a broad, state-of-the-art suite of products and services with comprehensive and easy to navigate software solutions for dealers of all sizes. From the affordable IDEAL Computer Systems for dealers with less than 10 employees to a brand-new IDS ASTRA SMS “Cloud” system for medium dealers with 10-20 employees and even a completely updated IDS ASTRA G2 in-house server system for large dealers with more than 20 employees. All software products help dealers get greater control of their business to perform faster and better. “Management tools like the software products from Constellation empower dealers of all sizes to get even stronger which is what Brunswick Dealer Advantage is all about,” said Brunswick Boat Group President Andy Graves, President of the Brunswick Boat Group. “Having greater control of your business lets you drive greater performance. Constellation’s ability to automate routine administrative tasks and track performance frees dealers up to identify new market opportunities, sell more and make more.”

Constellation software products stores and delivers real-time transaction data across sales, service, customer relationship management, finance and insurance, parts, purchasing, inventory control, performance metrics and more. And the software offers the latest, easy-to-use graphic interfaces for every major function. Expert dealer training is always available on-site or on-line.

“Constellation helps dealers thrive and succeed by putting their whole business at their fingertips” said Sean Raynor, Constellation Dealership Software Chief Operating Officer. “Our products and services can truly transform a dealership by providing the right tools for running their business more effectively, efficiently and profitably. We are very pleased to get the opportunity to participate in the Brunswick Dealer Advantage program and look forward to helping drive greater growth for Brunswick’s leading marine dealer network.”

With Constellation, the dealer gains speed, accuracy and profitability with easy, automated access to all transaction information in one place. The software helps auto-populate and track everything from work orders and sales tickets to inventory replenishment and postings to the general ledger. For the IDS products, a custom Brunswick “pipeline” even offers direct submission of warranty registrations, warranty claims and parts ordering.

Productivity increases with dealers being able to spend more time building the business and less time spent on routine administrative tasks. And it is all supported by people who understand marine industry needs. Dealer satisfaction scores with IDEAL and IDS products and employee training services are consistently high.

There is no cost to the dealer to participate in Brunswick Dealer Advantage, and dealers can choose the number of programs that fits their unique business needs. Dealers can contact Constellation Dealership Software directly for more information about their services by calling 800-737-1620 or visiting Dealers can learn more about all 28 marine dealer services offered through Brunswick Dealer Advantage by calling 1-877-462-3884 or by visiting

About Brunswick 
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill “Genuine Ingenuity”(TM) in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land ‘N’ Sea, Kellogg Marine, and Diversified Marine parts and accessories distributors; Arvor, Bayliner, Boston Whaler, Cabo Yachts, Crestliner, Cypress Cay, Harris FloteBote, Hatteras, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray, Sealine, Suncruiser, Trophy, Uttern and Valiant boats; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables and foosball tables. For more information, visit