Wilkins RV, recognized as an RV Business Magazine Top 50 dealer, has implemented IDS CRM for improved communication to its 12,000-plus contact base. The Bath, NY, dealership sees great opportunity to communicate with its contacts consistently at a more affordable rate.
“We spent a lot of money on direct mail, which is obviously very expensive,” said owner Brian Wilkins. “E-newsletters cost so much less. We’re seeing good results out of it. That’s something that the email integration through Bronto allows us to do more effectively. Previously we used our web provider to help us create e-newsletters. It can be a little expensive, and emailing through Bronto out of the IDS CRM is a more cost-effective way.”
Now that Brian and his staff can create affordable e-newsletters more frequently, they plan to showcase a different department each week.
“In the past we’ve been inconsistent in creating and sending out e-newsletters,” said Brian. “We now average about two per month and we’re trying to get to the point where we send one per week. We’re trying to rotate our newsletters among the departments which means once a month we’ll send a sales-related newsletter, once a month we’ll send a parts-related newsletter, once a month it will be service-related and once a month we will send a letter that will be related to the products that we sell in the business office.”
In addition to more targeted communication, the dealership is benefitting from automated follow-up capabilities and improved sales management.
For more information on IDS Astra dealer management software solutions, visit www.ids-astra.com or call 800-769-7425.
About Wilkins RV:
Wilkins RV is a third-generation family-owned dealership located in Bath, NY. The dealership has received numerous accolades including a Top 50 dealer distinction by RV Business Magazine. For more information on Wilkins RV visit http://www.wilkinsrv.com
About Integrated Dealer Systems:
Integrated Dealer Systems (IDS), a product of Constellation Dealership Software, is recognized as a leading provider of dealer management software for the marine and recreational vehicle (RV) industries. With nearly 30 years of proven service and industry experience, IDS is a comprehensive solution designed to save dealers time, boost profits and automate all of their business operations.